Marketing and market development director

HydroSolution is a forerunner in the rental, sales and installation of electric hot-water heaters with over 200,000 units installed in wide-ranging types of residences throughout Quebec. The company’s goal is to provide its clientele with prompt and efficient service.

To ensure rapid growth, the office of Marketing and Market Development Director has been created. The tasks awaiting the person occupying this position will be to counsel the General Manager in matters of marketing strategies and tactics designed to reinforce business development by implementing new products and markets opportunities. This officer will be in charge of all phases of product completion, be they analyses, development, utilisation and/or evaluation.

The position-holder reports to the general manager.

Responsibilities:

• Coordinating marketing research projects with specialized firms, interpreting and analyzing research reports and statistics, drawing conclusions and issuing recommendations;
• Ensuring new products and services development by identifying the most appropriate product and determining a price strategy, recognizing the distribution and penetration network, and the implementing of a communications and publicity strategy;
• Ensuring the marketing of the product or service in close cooperation with all of the firm’s departments, suppliers and installers, along with outside assistance;
• Assessing and controlling results via sales analyses, market penetration rates, client satisfaction, profitability, etc.;
• Taking stock of the appropriateness of market strategies and on-site sales plans, setting priorities as regards market segments to be targeted and orienting sales teams accordingly
• Making recommendations concerning types of propositions to be made to large volume clients and developing requisite models;
• Taking charge of and developing the Web site in order to improve its efficiency and search-engine optimization (natural and lucrative referencing)
• Enhancing media relationships in order to boost firm visibility and positioning in order to be labelled as the reference in water heating.

Qualifications

• Bachelor's degree in Business Administration with a concentration in marketing;
• Some 15 years of relevant experience, especially in the development and launching of new products and services;
• A heighten sense of analysis, planning, organization and control;
• The ability to work in a matrix organizational structure with several other workers amongst whom there are no hierarchical relationships;
• The mastery of processes, systems and technology management while being capable of understanding a given situation in its entirety;
• The skilful ability for popularizing and communicating information;
• A sense of creativity and innovation, the ability to contribute fresh ideas;
• The mastery of Office Suite tools;
• A talent for refined drafting, flawless French and ideally a forceful style in English composition.
• Being familiar with graphics software. An added asset.